Thursday, January 30, 2020 / by Paul Wolfert
“Do letters to sellers work?” YES! and no.
Before writing one, figure out WHO owns the home.
Individual? Family? Estate? Investor? Bank? These letters don’t help much with investors (flip houses) or banks but they can tip the scales in your favor with the other groups.
Here are my tips...
Be genuine: The number of copy & paste, prewritten, general letters I've collected for my sellers over the years is alarming. Sometimes, I'm not even sure if the buyers viewed the house at all. If you don't put emotion in, you won't get emotion out.
Introduce yourself: Tell the seller about you, your family, even your dog. Many sellers like the idea of passing the home on to someone who they connect with and feel will take care of it the way they did.
Get Specific: Adding things like “...we’ve always dreamed of living in a white 2 story home, just like yours…” or & ...